There are so many definitions of marketing around the world , that is quite difficult to find the one which is the most correct.
We prefer to report the most direct and significant ones, starting from the Worldwide known Marketing guru definition, Dr. PhilipKotler
Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.
Kotler.
Then, it is important to report the CIM definition for marketing, which is:
Marketing is the management process that identifies, anticipates and satisfies customer requirements profitably.
The Chartered Institute of Marketing (CIM).
That definition is quite relevant as it focus not only on identifying the customers’ need, but particularly on how satisfy and anticipate them
We also like the simple but effective statement:
Marketing: The right product, in the right place, at the right time, at the right price
Adcock.
